Divi Theme Review: Uncovering the Pros and Cons

The Divi theme, a popular WordPress theme created by Elegant Themes, is designed to provide users with a simple yet powerful tool for building and designing websites. With its drag-and-drop capabilities, the Divi theme makes it easy for individuals and businesses to craft attractive and functional websites, regardless of their technical expertise. As a multipurpose theme, Divi can be adapted to suit various types of websites, making it a versatile choice for many users.

In recent years, Divi has gained significant popularity, with over 20,000 people rating the theme as ‘excellent’ on Trustpilot, earning it an impressive 4.9-star rating. The theme’s success can be attributed to its user-friendly interface, broad range of customization options, and dedicated support from the Elegant Themes team. As a result, Divi has become a go-to choice for web designers and site owners alike.

But what specifically makes Divi stand out from the competition, and is it the right choice for your website? In this article, we will delve deeper into the features, pros, and cons of the Divi theme to help you make an informed decision.

Divi Theme Overview

Divi is a multifaceted WordPress theme, known for its fusion of a traditional theme with the built-in visual, drag-and-drop Divi Builder. Created by Elegant Themes, the theme is regularly updated and improved, catering to a diverse range of website needs.

Divi’s versatile nature makes it suitable for both users looking for an out-of-the-box solution as well as those who wish to create custom designs without coding (aThemes). This flexibility is achieved through its extensive selection of page templates and easy-to-use page builder.

Furthermore, Divi offers various innovative features that are unique to the theme, which has helped it garner a loyal user base over the years (WPCrafter). The theme has also received positive reviews for its responsive customer support, always ready to provide timely solutions for users’ issues (Elegant Themes).

When it comes to pricing, Divi is available for $89 to $249, offering different packages to cater to different users’ requirements (WPCrafter).

Ease of Use

Drag and Drop Builder

The Divi theme features a simple drag and drop builder, making it easy for users without coding expertise to create and customize their WordPress website. With real-time previews, users can see their changes as they make them, improving the design process and reducing the need for constant back-and-forth between the editor and preview screens.

This user-friendly interface allows for quick changes and updates to a website, streamlining the design process and making it accessible to individuals with varying levels of technical skill. Additionally, the Divi builder offers a large library of pre-built website designs, further simplifying the creation process.

Layout Customization

Divi also provides extensive options for layout customization. Through the native WordPress Customizer, users have t

he ability to modify their header, footer, and blog layout settings. These options allow for a more personalized website design without the need for external plugins or custom coding.

Furthermore, Divi offers a wealth of impressive features to create a truly versatile multipurpose WordPress theme, making customization a breeze. Divi’s functionality offers both ease of use and design flexibility, helping users achieve the ideal look and feel for their site with minimal effort.

Design Options

The Divi theme offers numerous design options, allowing you to create a stunning and functional website that meets your needs.

Pre-made Templates

Divi comes with a vast collection of pre-made templates to help you get started on your website design. These templates range from simple layouts to more complex designs, catering to various industries and purposes. You can easily customize these templates to fit your branding and content requirements. The Divi theme also allows for saving custom layouts, making it easier to maintain design consistency across your site.

Responsive Design

Creating a fully responsive website is essential in today’s digital world. With Divi, you can ensure that your website will display beautifully and function seamlessly across all devices. The theme’s responsive design options allow you to make adjustments for different screen sizes, ensuring that your content and design elements remain legible and visually appealing on both desktop and mobile devices.

Divi’s design options extend beyond templates and responsiveness. You can also access various settings for customization, including typography, color schemes, and animations. With these options, you can fine-tune each element of your website, resulting in a professional, aesthetic, and highly functional online presence.

Ecommerce Support

The Divi theme provides excellent ecommerce support, ensuring that your online store is visually appealing and highly functional.

WooCommerce Integration

Divi is fully compatible with WooCommerce, the most popular ecommerce plugin for WordPress. This seamless integration means that you can easily establish an online shop and customize its appearance to match your overall website design.

WooCommerce integration allows users to create a variety of product types, such as physical, digital, and affiliate products. Additionally, it supports various payment and shipping options, making it an ideal solution for businesses of all sizes.

The Divi theme features several pre-designed layouts and modules tailored for ecommerce websites, such as product pages, shopping carts, and checkout pages. These elements can be customized to match your branding and unique needs.

Customer Support

One of the key aspects of a theme’s success is the quality of its customer support. Let’s explore the customer support provided by the Divi theme.


Elegant Themes, the creator of Divi, offers comprehensive documentation on all aspects of the theme. This includes tutorials, guides, and troubleshooting tips. The Divi documentation is designed to be beginner-friendly and help users navigate through various modules and features to customize their website with ease.

Furthermore, the documentation also consists of video tutorials and demos which can help users gain a better understanding of the features and functionalities offered by Divi. These resources aim to make the user experience as smooth and convenient as possible.


Divi has a vibrant community of users and developers, providing an excellent platform for sharing knowledge, getting help, and connecting with fellow users. Numerous online forums and social media groups are dedicated to discussing Divi-related topics, which enable users to seek assistance or advice from experienced members. This vast community contributes to the ongoing success and improvement of the theme.

Elegant Themes also hosts an official blog, providing up-to-date news, resources, tips, and tutorials related to the Divi theme. This allows users to stay informed about the latest changes and enhancements.

In addition to the community-based support, Elegant Themes offers direct support to their customers through an efficient ticketing system. Users can expect prompt responses and helpful solutions from the support team, as evident by the numerous positive customer reviews.

Pricing and Licensing

Pricing Options

Divi offers two main pricing plans for its customers, providing them with a flexible choice according to their needs. The two options include:

  • Yearly Access – available for $89 per year, covering unlimited website usage, access to all themes (Divi and Extra), plugins (Bloom and Monarch), theme updates and premium support
  • Lifetime Access – a one-time payment of $249, providing lifetime access to all the features mentioned above

License Terms

Regardless of the pricing plan chosen, Divi offers the same advantageous license terms for all its users. The license includes:

  • Access to all themes (Divi and Extra) and plugins (Bloom and Monarch)
  • Unlimited website usage, allowing users to use Divi on multiple websites without additional charges
  • Theme updates, ensuring that users have the most recent and efficient version of Divi at all times
  • Premium support, assisting users when they face any issues or difficulties while using the theme

It’s essential to note that both the Divi theme and plugin version are accessible for the same price, providing users with a seamless experience and great value for their investment. This information can be found on WPKube.

Pros and Cons


One of the main advantages of the Divi theme is its affordability and user-friendliness for bloggers and content publishers, even for those with no technical skills (KasaReviews). Websites built with Divi are known to be fast and optimized for performance.

Another key aspect is the native WordPress Customizer integration, allowing users to preview their changes in real-time and making the design process more efficient (DigitalGYD).

Divi also boasts a drag-and-drop page builder that is easy to learn, along with an extensive library of over 1,000 templates for a variety of purposes (DarrelWilson).


Despite the benefits, Divi theme has some limitations. For example, some users might find it difficult to navigate through pages and read content on mobile and tablet devices, especially when content is complex or extensive (Bloggersneed).

Another possible drawback is that Divi’s user experience might not be as straightforward or enjoyable for all users, particularly those who have limited web design or WordPress experience. However, this is subjective and could vary depending on individual preferences and familiarity with similar tools.


In summary, the Divi theme has proven to be a robust and versatile option for WordPress users. Its combination of features, ease of use, and regular updates make it a powerful choice for site builders and developers alike.

One of the key strengths of Divi is its flexibility. The multipurpose nature of the theme allows users to create a wide range of website designs without the need for coding expertise. Additionally, its integration with the Divi page builder provides an intuitive way to create custom designs and modify existing templates.

While the theme may not be the most affordable option available, its quality and capabilities justify the membership fee. As QuadLayers states, quality comes at a price, and Divi offers a valuable solution for those seeking to create visually appealing and functional websites.

Given its numerous positive attributes, Divi can be considered a reliable and worthwhile option for individuals and businesses seeking to enhance their online presence. The theme’s adaptability, coupled with the comprehensive feature set provided by ElegantThemes, ensures a high degree of customization and functionality to suit a variety of web development needs.

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